Three Golden Rules For Running and Marketing Your Therapy Practice

Most people don’t go into a complementary therapy career in order to get rich – the goals is to help others, to heal or to inspire. Fair enough, but you still have to pay the bills and put food on the table – and for that to happen, you need to be marketing and running your complementary therapy practice effectively.
1.Know Your Worth
When you start out as a therapist, you may feel uncomfortable charging a decent rate for your services; you may even feel that you should work for free. Nothing could be further from the truth. By all means offer a free treatment as an incentive or a promotion, but your standard fees should reflect the value of your service and the training you have undertaken. By offering cut price treatments, you’re sending out the message that you’re not really worth the going rate.
2. Specialise
While it’s true that almost anyone can benefit from most complementary therapies, you cannot successfully market to “everyone”. Define your perfect customer as narrowly as you can. Are they mostly young mums? Do you (or would you like to) treat a lot of children? Are your ideal patients older, retired people? Pick a target demographic and focus your efforts there. It’s much better to appeal to 20% of people with a 50% success rate than to appeal to 90% of people with a 10% success rate.
3. Be Proactive in Your Marketing
Marketing doesn’t just happen, and your job is not over once you’re in the Yellow Pages and you have a Facebook page. Read books about marketing or take a course; get involved in local networking events and get up to speed with the use of social media. Keep thinking about ways to promote who you are and what you do, and you’ll be sure to stay one step ahead of your competitors.